How Jaapi Created Their Mascot with Ilus AI
Challenge
When it came time for our brand refresh at Jaapi, we knew we wanted to create a mascot. But here's the problem: creating a consistent character that stays on brand is extremely costly.
The reality of traditional approaches:
- •We'd essentially need to rely on a freelancer or graphic designer for every single variation.
- •There's always the risk that the freelancer stops working, and then we're left with a style that's hard to replicate.
- •Tools like Midjourney and ChatGPT? They can generate images, sure, but maintaining consistency is extremely challenging.
- •Export functions are limited to raster formats, which doesn't give us the flexibility we need.
What we really needed was a way to use our mascot everywhere our website, our blog posts, our social media pictures without constantly going back to a designer or ending up with variations that looked completely different from each other.
Solution
Then we found Ilus.ai. In our own words: "It was like hitting the holy grail."
We could train our own model on just a few images, then generate unlimited variations based on that training.
Suddenly, we had:
- •Complete control over our brand character
- •Perfect consistency across every channel
- •The ability to create new variations whenever we need them
- •No dependency on external designers
- •Assets ready for our website, our blog posts, our social media, everything
The platform became so fundamental to our operations that the thought of it stopping is genuinely disappointing to consider. It's not just a nice-to-have tool, it's become fundamental to how we maintain our brand identity.
